Start-up online fashion boutique my-wardrobe.com has launched a search with the leading names in British fashion to find the UK’s next top fashion designer, to see their collection produced and sold on the my-wardrobe website next year.

The star-studded judging panel includes TV presenter Louise Redknapp; Sunday Times Style fashion editor, Sara Hassan; Daily Telegraph fashion director, Hilary Alexander; Nargess Gharani; Vanya Strok; and my-wardrobe.com founder and editor, Sarah Curran.

The search will give budding British designers the chance to create and upload an eight piece high-summer 2008 capsule collection, which could feature alongside leading designers such as D&G, Paul & Joe, Mulberry, Antik Batik, See by Chloe and by Malene Birger on my-wardrobe.com from next year.

Three deserving entrants will be selected and presented with £1,000 to produce their very own prototype garments for the panel to judge, with judging at a star-studded event at the beginning of January.

Sarah Curran, founder and editor of my-wardrobe.com, comments, “This is such a fantastic opportunity for us to discover and nurture new fashion design talent in the UK ... We pride ourselves in offering collections from the some of the most unique and innovative designers to our fashion-conscious consumers, so we are delighted to be able to uncover even more raw British talent through this project.”

Incubator judge and fashion director of the Daily Telegraph, Hilary Alexander, comments, “I've always described London as a laboratory for young designers, so my-wardrobe.com's Design Incubator project is my idea of an ideal venture between business and emerging creative talent."

my-wardrobe.com is calling for all entries to be submitted to the site, www.thedesignerincubator.com by the 9th November to be presented to the judging panel.

The three finalists will be announced at the end of November and will be provided with £1,000 to create prototype garments for the final round of judging in January, where one lucky student will be announced as the winner of my-wardrobe.com Incubator 2008.

About my-wardrobe.com Incubator

• Entrants should design and submit an eight piece high-summer 2008 capsule wardrobe
• Entries to be uploaded onto thedesignincubator.com by 9th November 2007
• Three finalists to be announced by 20th November and will be presented with one thousand pounds to create prototype garments
• Prototype garments to be submitted by end of December 2007 for final judging on 16th January 2008
• One winner’s collection will be produced and sold on my-wardrobe.com from May 2008
• The panel is formed of Sarah Curran, Louise Redknapp, Sara Hassan, Hilary Alexander, Nargess Gharani and Vanya Strok
• One entry per person
• More information: my-wardrobe.com

About my-wardrobe.com

Launched in April 2006, my-wardrobe.com is an entirely fashion-focused retail web site, designed and developed in the UK. The site offers the latest in high fashion clothing, shoes and accessories, supporting fashion designers from the UK and Europe as well as many key US and Australian designers.

my-wardrobe.com is committed to only selling the current season’s collections and the site is updated weekly with the latest items from the season. All purchases are packaged in a protective cloth bag and luxurious gift box and are eligible for a next day delivery service to most UK and European destinations.