Pure FM Radio's dedication to portraying a positive brand has led to the student run station being recognised for a national award.

The prestigious award for Marketing & Branding demonstrates the hard work that the stations volunteers put in.

Many past winners of Student Radio Awards have gone on to become big names within the UK radio industry; most notable of late is Greg James, (Winner Best Male 2005), who now works at Radio 1, and Philippa TJ, who now works at 6 Music.

Fred Bradley, Pure FM's Technical Manager said "Pure FM has only been a member of The Student Radio Association (SRA) for a few years and this is the first year that we have entered ourselves for an award."

PureFM-Committee - Picture by Peter Allsop

He was pleased to add that "We have been nominated for Best Marketing and Branding."

"Many will know that at the beginning of last academic year we spent a lot of time, money and effort on a complete re-brand of the station, meaning that everything had to change. The fact that we have been nominated is a credit to those who put in their hard work to make this re-brand successful."

The Student Radio Awards is a UK awards scheme celebrating talent within the UK student radio industry, held annually since 1996 by the Student Radio Association and supported by BBC Radio 1.

Other student radio stations we are competing against in this category are: Smoke Radio (Westminster), Fly FM (Notts Trent), 1449AM URB (Bath), and Insanity (Royal Holloway).

It's a tough crowd to be a part of, with URB as the current holders of the award.

This year's awards are taking place at the IndigO2 venue in London on Thursday 6th November.

They will be chaired by Radio 1's Huw Stephens and hosted by Scott Mills and Fearne Cotton. Pure FM will undoubtedly be taking a large presence from this and last year's teams to represent. So keep all your fingers crossed!