UPSU Advert


Student Marketing and Advertising Opportunities

publicity-stands Product, Leaflet and Flyer Distribution Opportunities
Sports club sponsorship opportunities
Product and event opportunitiesPublication and Digital Media SalesFreshers and Refreshers Fayre Marketing Opportunities

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Your brand's opportunity

The Students’ Union offers a unique opportunity to access the 20,000 students in Portsmouth, strengthening your brand presence and relationship with one of the largest sectors in the city.

Along with the Royal Navy, the Council and Portsmouth Football Club - the University is considered to be one of the 4 pillars of Portsmouth. The Students’ Union (UPSU) provides access for businesses and organisations to the 20,000 students in the city.

In addition to the regular channels (such as advertising and PR), the sponsorship of clubs, events and activities can raise your profile significantly. Past sponsorship has resulted in increased investment in sporting and volunteering activities, benefiting both individual clubs and the local community.

UPSU is among the most forward thinking Students’ Unions in the country, and we are aiming to make more headlines this year. Together, we can work to find a sponsorship package that can both benefit students and maximise your exposure. We pride ourselves on our flexibility when working with sponsors and partners, which is what makes us so different to many other organisations.

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Sponsorship

Involvement in sports clubs and special interest societies is at an all-time high as students seek to sharpen their skills, or let off steam after studying.

Sports clubs
Our sports clubs travel the length of the country throughout the year, competing in both University and local leagues. We welcome kit sponsorship, and our clothing suppliers are used to liaising with companies to ensure a quality presence on the field. Involvement with sports clubs can also guarantee exposure at formal dinners, awards ceremonies, and press events.

Societies
We actively promote diversity among students - and this is reflected in the growth in membership of our special interest societies. With over 100 active societies boasting around 4,000 members, there is great potential for sponsors to associate with a relevant party. From photography to skydiving, poker to belly dancing - your options are endless.

Volunteering
Our award winning V.I.P. (Volunteering in Portsmouth) team are involved in projects that are diverse, versatile and which really make a difference in the community. These events often generate favourable coverage in the local press.

RAG
Our Raising and Giving (R.A.G) - volunteers raised in excess of £15,000 in 2009 for 3 nominated charities. Students like to explore unconventional methods to raise money, last year using: a sponsored skydive, town ‘raids’ and a naked calendar

Media
The strong media tradition at the University has the following outlets:

  • Our newspaper - Pugwash News - has a fortnightly run of 3,000 copies.
  • Our award winning magazine is produced four times a year and is circulated to over 5000 students.
  • UPSU.net is the award winning community - based Students’ Union website.
  • A monthly newsletter is emailed directly to thousands of student subscribers.
  • The student radio station PureFM, in its 15th year, broadcasts to the student population 7 days a week, collaborating with local station Express FM.

Vehicles
The Students’ Union has a small fleet of vehicles that travel to countrywide sporting fixtures every week. Your company will have a presence on the outside of the vehicles and will be in full view at all times.

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Endorsement

The Students’ Union collaborates with promoters to provide several approved club nights during the week, attracting audiences of up to 2,000 per night. We can offer promotional opportunities to our sponsors in the form of wristbands, publicity distribution or on-site promoting.

UPSU's Purple Wednesday launched in 2010 into a new era of partnership with The Waterhole Bar teaming up with Highlight, Bar Risa, Bar 38 and Portsmouth's number one student promoters - Eskimo11.

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Events

Presence at large, well-attended events can be a very effective way of gaining brand exposure. We have several opportunities throughout the year.

We have three large open air events annually, starting with the hugely successful Freshers’ Fayre at the start of the academic year which sees a footflow of around 12,000 students over 2 days. Next is the Re-Freshers Fayre in February and the year closes with the cultural Carnival in May.

The Students’ Union commissions four formal balls in September, December and May, finishing with the Graduation ball in July, which attracts attendances of over 2,000.

Portsmouth Vs Southampton Varsity
Now in its second year, this has quickly become the largest varsity in the country, with over 4,000 students involved.

Boxing
Our Boxing Club is recognised as the best University club in the country. Our shows are major events that attract large crowds of both students and the local community.

Athletic Union Awards Dinner
The culmination of the sporting season, this is always well attended by players and decision makers who come together to celebrate the efforts and achievements of the previous year.

Student Activities Awards Dinner
All volunteers come together at the end of the academic year, to celebrate their achievements at this black tie dinner.

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Distribution

You can distribute fliers and products yourself to the students in the SU building: all you need to do is book this day in advance through our commercial team and then report to reception.

We operate a campus wide distribution and promotion service undertaken by Street Team, our team of student staff who can also be hired by external companies to promote their brands and products.

The Street Team run is every term-time Wednesday; the team distribute fliers and posters to each of the Halls of Residence, University Buildings, Cafeteria's and various other campus areas. The Street Team talk to students on their rounds about news, events, and anything else that is relevant to students at that time.

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Promotional Stands

Portsmouth Students' Union’s enviable position in the heart of student life means it is perfect for reaching our student body. We have spaces to accommodate a range of activites from large scale installations to simpler stands and pop-up displays both inside and outside.

Contact students directly and face to face by hiring an onsite stall between the hours of 10am and 4pm. Depending on the scale of your planned activity we may need to carry out a risk assessement so please ensure you contact us at least a week in advance.

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Media Sales

Freshers' Handbook
The Pompey Guide is the annual student publication for all newly arriving students at UPSU. It is produced once a year specifically for the fresher’s students attending the Fresher’s Fayre.

This A4 magazine acts as a bible to the thousands of students new to the Portsmouth area. Many of the students will refer to this guide repeatedly through the year, making this an unmissable advertising opportunity.

Pugwash News and Pugwash Magazine
As the main source of news on campus, the award winning Pugwash Magazine is a major part of Portsmouth life. It’s a full colour glossy magazine entirely produced by the students for the students. The magazine features regular articles on music, fashion and current issues affecting the student population.

In addition to the magazine, UPSU produce a fortnightly newspaper Pugwash News, which is also available for advertising and is ideal if you need to advertise an offer or event at short notice. Pugwash carries University, local, national and international news. It is produced fortnightly throughout the academic year and has a print run of 3,000.

Pugwash magazine and newspaper are available free throughout campus, from the Students’ Union, campus residences, bars, common rooms and shops. We can even provide copies for your local shop if you advertise within the newspaper or magazine.

Contact us now regarding securing annual advertising deals for an excellent rate to ensure your business never misses an issue!

Online
Add your company branding to our amazing student website, via our rotating banner advertising box. Advertising rolls out on all pages within the site in an unobtrusive yet stylish manner and in a high visibility area. With students becoming more web savvy, advertising via the official Students’ Union website makes sense. Between September and October alone advertisers can expect to recieve in excess of 100,000 page impressions with your online banners.

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Eskimo 11: Our key partners in the Portsmouth Student Market
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Want to know more?

If you would like to know more, have any questions or are interested in becoming a partner of the University of Portsmouth Students’ Union, please contact the us and we will be happy to meet with you to discuss any possible sponsorship opportunities.

Commercial Coordinator
UPSU
Cambridge Road
Portsmouth
PO1 2EF

Email: daniel.palmer@upsu.net
Tel: 02392 84 36 66
Mobile: 07595 00 36 32
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University of Portsmouth
Students' Union
Cambridge Road
Portsmouth
Hampshire
PO1 2EF

T: 02392 84 38 59
E: hello@upsu.net

Active Members: 5387
Charity Number: 1136115